Beko Europe announced the launch of the new international Hotpoint Brand Equity Campaign, “Mischief-Makers call for Trusted Partners”, now #LIVE in the UK!

Whether it’s a mischievous pet, a pint-sized troublemaker, or even that goofy flatmate who always seems to stir up a storm, everyone has a “Mischief-Maker” at home but thanks to Hotpoint appliances, #mishaps are a distant memory.

The Campaign offers a fresh and ironic take on a contemporary portrayal of home, whilst preserving the spirit of Hotpoint, your Trusted Partner, alive since 1911.

Started last week in the UK, the campaign features a 60-second cinema ad, a 30-second TV spot, and eye-catching out-of-home ads across London and other cities. Plus, our social media channels are buzzing with engaging content!

teams in Peterborough (UK) and Milan (Italy) celebrated the launch in a series of engaging events