EE will start selling smart fridges, TVs, kettles and fitness products as it branches out into the ecommerce market.

The telco company aims to utilise tactics developed selling its telecoms goods and services to support its venture into consumer electronics.

The move comes after EE was found success in selling video games consoles including Xbox and PlayStation.

The new set of products will be available to purchase online and in some EE stores, including its new EE studios