Fagor Industrial , the leading company for hotel, catering and laundry equipment, evolves and changes the name of its commercial brand to Fagor professional . This change of last name responds to its strategy of prioritizing the focus on the customer, who it puts at the center of all its actions and to renew its brand image by adapting it to the new times and demands of its users. The company wants to make the end user and distributors an active part of the manufacturing process, placing them as the starting point of its business strategy and giving them prominence by actively listening to their considerations and needs. Fagor Professional today presented this new identity at the largest international professional hospitality fair, HostMilano 2021. The company wanted to take advantage of the event, in which both clients and professionals from the sector gather, to show this new image.
“Grow, change and evolve: in recent years we have made a strategic reflection that concludes in the need to show the potential of our brand while bringing it closer to people through our products and services and, also, our name. For this reason, we evolved the Fagor Industrial brand to give way to Fagor Professional ”, points out Carmelo Villanueva, director of Fagor Professional Foodservice.
Its extensive presence and international experience mean that any client in any part of the world has at their disposal the latest technological advances, the professionalism and the closeness typical of a great brand: being close to the client is Fagor Professional’s greatest guarantee .
What’s to come
The company, which offers a comprehensive range of products and services under the same brand, will be presenting other great innovations in Milan such as the new generation of iKORE ovens, as well as a new range of cooking called Monoblock, a renewed commercial cold and MyFagor, a new platform for digital services aimed at Fagor Professional customers .
iKORE is a generation of intelligent ovens that will represent a before and after in the way of cooking. Two ranges that adapt to the needs of each chef. A professional and configurable oven that stands out for its precision in cooking results, thanks to its steam saturation system and effective climate management. The iKORE generation is self-contained and integrates a smart recipe system and additional kitchen process functions that are even remotely controlled.The new Kore Monoblock has been designed to offer all the benefits of Fagor Professional’s modular equipment combined in a single worktop that also provides great advantages. It offers the possibility of designing the configuration that best suits each chef, giving the option of using the modular machines of the Kore 900 range to design the ideal block that meets any need. In addition, the one-piece worktop design with no joints or grooves enables impeccable cleanliness.
Likewise, Fagor Professional has presented a renewed commercial cold, a small sample of the direction in terms of product design that the brand is going to launch on the market in the coming months in its entire family of products.
On the other hand, the company also launches MyFagor, Fagor Professional’s new exclusive digital space that integrates an ecosystem of digital services that allows Fagor customers to grow their business more efficiently. In this platform they will be able to find digital solutions that allow access to all the necessary documentation, make a professional budget, view and request spare parts or connect remotely with all the company’s equipment, among other functions.
Electrolux Professional has entered into an agreement to acquire Unified Brands Inc and related assets, a leading US-based manufacturer of foodservice equipment. The acquisition will significantly strengthen Electrolux Professional’s presence in the US and supports Electrolux Professional’s focus on growth with the food service chains.
Electrolux Professional will acquire Unified Brands for approximately SEK 2,140m (USD 244m), on a cash and debt free basis including certain tax benefits, subject to customary post-closing adjustments, from Dover Corporation, a US-based diversified global manufacturer and solutions provider.
“We are very excited to announce this transaction, which is in line with our strategy to grow our presence in the US market as well as our focus on food service chains. Unified Brands has a very attractive portfolio of products and brands. With its strong local market recognition, customer relations, presence in chains, and local manufacturing capabilities, this acquisition will significantly strengthen our position in the US. I am also pleased that the management team of Unified Brands has agreed to stay in their roles,” says Alberto Zanata, President and CEO of Electrolux Professional.
Unified Brands, founded in 1907, has approximately 600 employees and is based in Conyers, Georgia. Unified Brands is expected to generate approximately SEK 1,150m (USD 135m) in revenue in 2021. It operates two manufacturing and R&D facilities, one in Weidman, Michigan and one in Vicksburg, Mississippi. The company and its Groen, Randell, Avtec, Power Soak and CapKold brands offer cooking equipment, refrigeration, cleaning systems, ventilation, and meal distribution systems. For more information, visit www.unifiedbrands.net